How does perception affect the way we buy and how much we spend?
In this video I’m going to walk you through a thought I had about mass consumer products and their way of doing marketing.
Let’s take, for example, shampoo companies. These kind of companies sell a mass product that can’t really be easily differentiated if you look at the liquid itself.
So some of these companies understood that the battle must be fought in the mind of the customer.
By spending lots of money on branding advertising, and moving forward a positioning statement, these companies succeeded in making people think they have a totally different product.
They realized that their advertising efforts must be directed towards keeping the precious positioning in the customers’ mind, growing it and passing it from generation to generation.
Watch the video to know more and leave a comment.